WELCOME TO KARELIE
Strength,
made simple.
Karelie helps women stay strong through every stage of life.
Why strength starts with protein
Staying strong starts earlier than most women think.
Muscle mass starts declining from around age 30, by approximately 3–8% per decade.1 During menopause, falling estrogen contributes to a faster decline and makes muscle harder to maintain and rebuild.2 The earlier we invest in our strength, the better we protect it for the decades ahead.
Protein is one of the most important nutrients for maintaining muscle. While the official recommendation of 0.8 g/kg/day is designed to prevent deficiency, many experts now recommend around 1.0–1.2 g/kg/day for adults who want to maintain muscle as they age, and up to 1.6 g/kg/day during weight loss or when preserving muscle is a priority.3,4
This becomes even more important during weight loss. Clinical trials suggest that 25–40% of the weight lost with GLP-1 medications may come from lean mass, including muscle.5 Getting enough high-quality protein, alongside strength training, is one of the best ways to help preserve muscle during treatment.6
Daily Base makes it easier to build that habit by fitting effortlessly into your morning coffee ritual.
OUR FIRST PRODUCT
Meet Daily Base.
High-quality protein that fits effortlessly into your morning coffee. Designed for coffee, but equally at home in yoghurt, smoothies, overnight oats, and soups. Unflavoured. No shaker needed. 17 g protein per full serving.
ONE SIMPLE DAILY HABIT
Protein that fits your morning.
Small daily habits make the biggest difference. Daily Base fits into your existing routine.
Add two generous tablespoons to milk or water.
Whisk until smooth.
Pour in your coffee. Done.